In our modern world, IP touches and improves every aspect of our lives. It rewards innovators for turning ideas, from a better cup of coffee to a more energy efficient car, into the technologies that sustain and enhance our world. More on www.ip52.org
What is Intellectual Property?
Simon Dack, Intellectual Property Lawyer in Amsterdam, Netherlands explains what intellectual property, trademarks, copyrights and patents are, and how it all relates to agriculture. More on www.ip52.org
Two plant molecular biologists hope to introduce a GMO for the garden: a petunia that changes color. "“It’s a place outside of the traditional context where people can interact with the technology and hopefully find some wonder and delight" they say.
Compare a sliced nonbrowning Arctic® Golden and a conventional Golden Delicious over a 24 hour time-lapse and see the difference for yourself !